We put Epson projectors in the spotlight

With multiple product skus all competing in the same space, we brought clarity to Epson’s range of projectors. 

We turned standard A+ content into enhanced Premium pages, using video and optimised images to showcase each product and bring its benefits and features to life for specific end-user groups.

And using audience insight, we created benefit-led copy and changed messaging hierarchy to make it easier and faster for shoppers to find the perfect projector.