With storage solutions becoming increasingly complex, consumers and retailers were finding it harder to understand product benefits. We created Product Detailed Pages (PDPs) that helped bring SanDisk products to life; simplifying messaging, calling out key features and breaking down technical details into easy-to-digest modules.
To drive conversions, we optimised content; introducing photography, infographics and comparison tables – educating customers and making it as easy as possible for them to find the right product. And by controlling the content centrally, we could ensure quality and brand consistency.
Our PDP design is now a template, tried and tested by retailers, that enables us to promote new SanDisk products quickly and efficiently.