Blog

Business 101: a beginner’s guide to advertising on Amazon

Selling your products on Amazon isn’t as easy as other marketplace platforms. Account set up, verification and more, there’s a lot going on behind the scenes before you even create…

Amazon Marketing Strategy

February 18, 2021

Amazon SEO: How to improve your Amazon product listings

Whether you’re new to selling your products on Amazon or have been up and running for a while, knowing how to properly optimise your product listings is the single-most important…

Amazon Content

February 16, 2021

How to boost sales with Amazon PPC

If you’re selling on Amazon and are looking to boost the number of sales you receive, it might be worth considering Amazon PPC (Pay-Per-Click). Similar to advertising on the likes…

Amazon Advertising, Amazon Marketing Strategy

February 11, 2021

What is an Amazon consultant (and how can they help?)

An Amazon consulting agency provides services to help businesses increase the number of sales they achieve through their Amazon product listings. Services including enhanced brand content, Amazon PPC, account management…

Amazon Marketing Strategy, Amazon Account Management

February 9, 2021

How to increase clicks on Amazon Sponsored Display Ads

Sponsored Display ads are a new way to re-engage shoppers who have already viewed your products or have shown an interest in similar products whilst browsing on Amazon. Sponsored Display…

Amazon Advertising

January 20, 2021

Seller or Vendor? Understanding the difference in the world of Amazon

If you’re thinking about getting your products onto Amazon, maybe you’re about to launch a new product range or you think it’s about time to make the most of the…

Amazon Marketing Strategy

January 11, 2021

How to increase sales on Amazon

Shopping habits and behaviours have changed rapidly over the Covid-19 pandemic and it has never been more important for businesses to learn how to sell well when setting up on…

Amazon Marketing Strategy

December 11, 2020

Health and Wellness Insider: trends and tips for advertisers

Our health & wellness has never been more important. The outbreak of COVID-19 has seen a rapid acceleration in emerging health & wellness trends, especially those associated with prevention and…

Amazon Advertising, Amazon Account Management, Amazon Content

December 2, 2020

Black Friday 2020 on Amazon: a summary for brands

Amazon’s Black Friday, the year’s biggest shopping event, is now behind us. Traditionally, when partnered with its cousin Cyber Monday, it makes up Cyber Week. But this year saw many…

Amazon Advertising, Amazon Content, Amazon Marketing Strategy

October 5, 2020

The Benefits of Click and Collect for both Traditional and Ecommerce Retailers

See our interview comments from Melody’s Operations Director, Tim Carter. Here we offer broader view on the retail landscape talking about Click and Collect Partnerships, and how these benefit retailers…

Amazon Marketing Strategy

Covid shopper research report findings

Phases 1, 2 & 3. October 2020

Covid 19 changed every aspect of our lives – including how we shop. As lockdown hit the high street, shopping behaviours changed, seeing a significant shift online. But is it a permanent shift? Have behaviours already become habits? Our report looks at shoppers and retailers alike, exploring what the post-Covid landscape could look like.

Download the report here

Covid shopper research report findings

Phases 1, 2 & 3. October 2020