Seller or Vendor? Understanding the difference in the world of Amazon
If you’re thinking about get your products onto Amazon, maybe you’re about to launch a new product range or you think it’s about time to make the most of the…
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Health and Wellness Insider: trends and tips for advertisers
Our health & wellness has never been more important. The outbreak of COVID-19 has seen a rapid acceleration in emerging health & wellness trends, especially those associated with prevention and…
Black Friday 2020 on Amazon: a summary for brands
Amazon’s Black Friday, the year’s biggest shopping event, is now behind us. Traditionally, when partnered with its cousin Cyber Monday, it makes up Cyber Week. But this year saw many…
The Benefits of Click and Collect for both Traditional and Ecommerce Retailers
See our interview comments from Melody’s Operations Director, Tim Carter. Here we offer broader view on the retail landscape talking about Click and Collect Partnerships, and how these benefit retailers…
What it Means for Global Brands if Chinese Ecommerce Heads West
Amazon is well known by brands in the UK and Europe. Everyone knows that right at this moment, it’s the number one platform for online sales in the West. However,…
Maintaining online share in the face of Amazon Fresh
The last few weeks have seen online grocery hit the headlines again and again. The expansion of Amazon Fresh to Prime members has added a new player to the UK’s online shopping…
How to dominate on Amazon Prime Day 2020
Amazon Prime Day, the largest annual members-only retail event, usually takes place mid-July but will now be delayed due to the coronavirus pandemic, giving brands the chance to take stock…
Brits plan future shopping post COVID-19
New research shows that nearly half (45%) of UK adults plan to buy from certain brands and retailers less in the future specifically because of how those companies have responded…
Why Amazon advertising is growing at an incredible pace
The current Covid 19 pandemic has made us all realise how grateful we have been to be able to shop for essential and non-essential items wherever and whenever we…
Covid-19 is transforming UK shopping habits
Research has revealed that a colossal 92% of UK adults have changed their shopping habits due to the Covid-19 pandemic, with e-commerce emerging as retail’s biggest lockdown driver. We’re shopping…
Covid shopper research report findings
Phases 1, 2 & 3. October 2020
Covid 19 changed every aspect of our lives – including how we shop. As lockdown hit the high street, shopping behaviours changed, seeing a significant shift online. But is it a permanent shift? Have behaviours already become habits? Our report looks at shoppers and retailers alike, exploring what the post-Covid landscape could look like.